Brand Positioning Strategy -Starbucks, An Example

The first step for any new business is to ponder how to occupy space inside a target consumer’s mind, which is called ‘Brand Positioning’. It can also be termed as a consumer’s perception of a brand with respect to competing brands.

Getty/Monticello/beveragedaily.com

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Author -Boil The Ocean. Business Strategy Consultant, Design Thinker. mmshah8@gmail.com https://www.linkedin.com/in/shahmm.

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