How Did Starbucks Build Its Sustainable Competitive Advantage? -Business Strategy and The Key Success Factors

Shah Mohammed
33 min readOct 5, 2018

An English teacher, Jerry Baldwin, History teacher Zev Siegel, and Writer Gordon Bowker, inspired by a coffee connoisseur & entrepreneur Alfred Peet, opened their first Starbucks store in Seattle on March 31, 1971.

Image from Successstory.com

--

--