The Apple iPod Success Story — Business Strategy Lessons

The late 1990s saw the launch of several portable MP3 players as substitutes for Walkman and portable CD players. However, their sales were lukewarm. In 2001, Apple entered the digital music industry with the launch of the iPod. Critics commented that iPod would die down without a whimper. However, iPod changed the way people listened to music. It made it cool and fashionable to listen to music on the move. And it transformed the music industry itself.